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Why I Don’t Care About Cloud Computing
Guest Blog Post by Chris Heffer, Social CRM Strategy Developer, SAP I am a consumer of IT. I love technology. I couldn’t imagine a world without my iPad and I will never buy another phone unless it is...
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Companies Struggle to Serve the Digital Customer
Story originally published on SAP Business Trends by Manju Bansal The consumer today is lot more digital and social-driven than ever before in history, yet companies continue to market to them and...
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Mobile Apps: What you need, When you need it – That’s What We Expect!
No doubt – the world is turning mobile, but don’t disappoint the users – give them what they expect and don’t just make it a mobile interface. Confused? You should be; before you move your legacy stuff...
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SAP Radio Puts Retailers on Social Notice
Story originally published on SAP Business Trends by Malcolm Kimberlin “The winners in retail today are retailers who understand that the customer calls the shots,” stated Christine B. Whittemore live...
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Things About Cloud We Take for Granted
Crystal-ball gazing is always a fun pastime, and can make for some pithy punditry—and there’s no shortage of Monday morning quarterbacks in the tech world, from sage thought-leaders to naysaying...
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The Future of Digital Marketing is Now!
Story originally published on SAP Business Trends by Malcolm Kimberlin This topic aired on SAP Radio’s Coffee Break with Game Changers August 25, 2012. This date is not significant for any particular...
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Social in the cloud, watch video from Co-Innovation team
Is your company also getting serious about Social Media? At SAP, we have had many fruitful discussions with B2C and B2B companies on how IT can help companies managing initiatives and gaining insights...
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Blog series “March to Madrid”: Let’s get down to business – exposing the...
Blog 1: The Social Voice – How fine-tuned is your radar? “If you’re happy, spread the word. If you’re dissatisfied, please let us know.” This phrase and related approaches to managing customer...
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Blog series “March to Madrid”: Let’s get down to #social biz
Blog 2: Exposing the influence on purchase decisions? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The waste of resources implied by this famous law...
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Blog series “March to Madrid”: Let’s get down to #social biz, again
Blog 3: Social Collaboration is at the heart of Monitoring & Engagement This week at DSAG, which is the SAP User Group conference for German-speaking countries, we exhibited our Social CRM...
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